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Store listing character counter
Type your title, short description, subtitle and keywords and see the Google Play and App Store limits as you go. Free, and nothing you type leaves your browser.
Character limits for each store
| Where | Field | Limit |
|---|---|---|
| Google Play | App name (title) | 30 characters |
| Google Play | Short description | 80 characters |
| Google Play | Full description | 4,000 characters |
| App Store | App name | 30 characters |
| App Store | Subtitle | 30 characters |
| App Store | Keyword field | 100 characters |
| App Store | Promotional text | 170 characters |
| App Store | Description | 4,000 characters |
Small rules that save characters
Put the main keyword in the title
On Google Play the title carries the most weight in search. Use the 30 characters for the words people type, then your brand.
Say it once on the App Store
A word counts once across the name, the subtitle and the keyword field. Repeating it only wastes room you could use for another keyword.
No spaces in the keyword field
Write the keywords as word,word,word. A space after a comma uses one of the 100 characters and adds nothing.
Do not stuff the description
On Google Play the full description is read for search, but a word repeated again and again reads badly and can be rejected. Write for the person first.
Frequently asked
What is the title limit on Google Play?
The app name (title) can be 30 characters long on Google Play. The short description can be 80 characters and the full description 4,000 characters.
What are the App Store limits?
On the App Store the app name and the subtitle are 30 characters each, the keyword field is 100 characters, the promotional text is 170 characters and the description is 4,000 characters.
Why should I not repeat words on the App Store?
The App Store indexes a word once, wherever it appears in the name, the subtitle or the keyword field. A word you already used in the name or subtitle takes up space in the keyword field and adds nothing.
Do spaces count as characters?
Yes, every character counts, spaces included. In the App Store keyword field, write the keywords separated by commas with no space after each comma, so the 100 characters are not wasted.
Does this tool save what I type?
No. The counting happens in your browser. Nothing you type is sent to our server or stored.
Now see how those words rank
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