- Home
- Blog
The NextASO blog
Plain-English guides to getting found in the app stores, with the limits of every number said out loud.
A ten-minute listing audit you can do today
You do not need a big project to improve an app listing. Ten focused minutes on five things usually finds the biggest problem.
How to learn from competitors without copying them
Your closest competitors have already tested titles, screenshots and keywords on real users. You can read their work for free, and the useful part is not what they say, it is what they change.
Long-tail keywords: how a small app finds words it can actually win
Short, popular keywords are owned by big apps. The words a small app can win are longer, more specific, and often hiding in plain sight.
Google Play vs the App Store: what changes in your ASO plan
The two stores look alike but read your listing differently. If you copy one keyword plan to the other, you waste space on one and miss it on the other.
How Google Play decides which apps to show for a search
Nobody outside Google knows the formula. What we do know is which parts of your listing it reads, and which signals move an app up. Here is the simple version.
Nothing in this topic yet.