ASO software for Google Play ASO software for the App Store
Rank higher in the app stores, with data you can trust
See where your app really ranks for every keyword, how hard each keyword is, what your competitors rank for that you do not, and when their listings change.
Track your App Store app by country: keyword ranks, ratings, downloads and competitors, kept apart from Google Play because the two stores work differently.
No developer-account access needed. Search your app by name or paste its store link.
Both stores, one home
Google Play and the App Store, each with its own engine.
Each store ranks in its own way, and so does each country
Treating every store the same gives you the wrong keywords. NextASO is built around how each store's search actually works.
One app, four jobs
Pick a tab to see what each part answers. These are illustrations of the layout, not real data.
Your rank, every keyword, every night
Your position for the country and language you pick, with a dated history. Volume, difficulty and chance sit beside it.
Ideas from four places
Your own listing text, similar phrases, the store's autocomplete and your competitors. Each idea comes with its volume and difficulty so you can pick the winnable ones.
Side by side with your rivals
Your rank next to each competitor for every keyword, and a gap list of the words where only they rank. Competitors can be suggested from your own keywords.
A dated log of listing changes
Title, descriptions, icon, screenshots and more are tracked for you. When something changes you see what, when, and the version before it.
Everything you need to grow an app's visibility
Built one piece at a time on real store data. What is live is listed here; nothing is a mock-up.
Keyword rank tracking
Your position in the first 30 results for each keyword, checked every night and saved with its date. See movement over time.
Keyword research
Ideas from your own listing, store autocomplete, similar keywords and words of similar meaning. Add the good ones with one click.
Volume, difficulty and chance
See which keywords are worth the effort: how often they are searched, how strong the apps on top are, and how likely you are to win them.
Competitor analysis
Your rank beside each competitor's for every keyword, the gaps where only they rank, a listing-by-listing comparison and their recent changes.
Listing history
Every version of an app's title, descriptions, icon and screenshots that we see, with what changed. Spot a competitor's experiment as it happens.
Export anything
Download tracked keywords, ideas, competitor tables and keyword lists as CSV files that open in Excel.
From app to insight in three steps
Find your app
Search by name or paste the store link. Pick the country and language you care about.
Add keywords
Type your own, or take ideas drawn from your listing, autocomplete and your competitors. Each one is checked in the background.
Watch and act
Follow ranks night by night, see where competitors beat you, and fix your listing where it is missing the words people search.
Google Play and the App Store
Google Play Live
155 countries, each with its own search languages, so you can check ranks the way people there search.
- United States
- United Kingdom
- Canada
- Australia
- India
- Pakistan
- Germany
- France
- Spain
- Italy
- Brazil
- Mexico
- Japan
- South Korea
- Indonesia
- Turkey
- Russia
- Saudi Arabia
- Egypt
- Netherlands
- Poland
App Store Live
Its own keyword research, since the App Store's search, subtitle and keyword field work differently from Google Play.
- Own keyword engine
- Subtitle and keyword field
- Per-country tracking
Built for people who ship apps
Indie developers
Know which few keywords are worth your title and short description, and whether you are gaining.
Small studios
Track several apps and countries in one place, and see what the apps above you do differently.
Agencies
Show clients clear reports, export tables, and watch competitors' listings for them.
Learn how the stores really work
Plain-English guides, with the limits of every number said out loud.
A ten-minute listing audit you can do today
You do not need a big project to improve an app listing. Ten focused minutes on five things usually finds the biggest problem.
How to learn from competitors without copying them
Your closest competitors have already tested titles, screenshots and keywords on real users. You can read their work for free, and the useful part is not what they say, it is what they change.
Long-tail keywords: how a small app finds words it can actually win
Short, popular keywords are owned by big apps. The words a small app can win are longer, more specific, and often hiding in plain sight.
Frequently asked questions
What is ASO?
App store optimization (ASO) is the work of making your app easier to find in an app store's search and more likely to be installed. It centres on the keywords in your title and descriptions, your ratings, your screenshots and icon, and how you rank for the words people search.
Do I need to connect my developer account?
No. NextASO only needs your app's store link or package name. It works the same for your app and for any competitor's app.
Which stores are supported?
Google Play is live, in 155 countries with a choice of search language. The App Store is supported too.
How often are ranks checked?
Tracked keywords are checked once a night, and you can re-check on demand. Each check is saved with its date, so rank history and charts build up.
See where your app really ranks
Search your app, add a few keywords and get your first numbers in minutes. No developer-account access needed.
Get started