What long-tail means for apps
A long-tail keyword is a longer, more specific search, like "pdf scanner with signature" instead of "scanner". Fewer people search it, but the apps already ranking for it are fewer and weaker, so you can win them.
A simple way to find them
- Start from your own text. Pull the phrases already in your title and descriptions. These are words the store already links to you.
- Ask the store. Autocomplete suggestions are real searches people type. Type your main word and note what the store offers after it.
- Look at competitors. Phrases that your close rivals rank for and you do not are the quickest gaps to fill.
- Check difficulty before you commit. A phrase with a mid volume and a low difficulty beats a huge phrase you will never reach.
In NextASO this is the Keyword Suggestions tab: ideas from your app's own text, similar keywords, suggested searches, and ideas from competitors. Each idea comes with its volume and difficulty.
Do not chase volume alone
A keyword with ten times the volume is worth nothing if you rank 25th for it. Three keywords where you can reach the top 5 usually bring more installs than one you will never leave page three for.