A ten-minute listing audit you can do today

The five checks

1. Title. Does it contain the phrase people search, not only your brand? Is it inside 30 characters?
2. Short description. Is it a real sentence with your second most important phrases, within 80 characters?
3. Rank for your top five keywords. Are they near the top? If one is at 25, move it up the list of things to fix.
4. Competitor gaps. Which keyword does a close rival hold in the top 5 that you do not rank for at all?
5. First two screenshots. Do they say what the app does, in a few words, without scrolling?

Then do one thing

Change one thing at a time so you can see what moved the rank. Write down the date. NextASO keeps a dated history of your listing and of your keyword ranks, so a month later you can see whether the change helped.