Pick the right competitors
Your competitors in search are not always the apps you think of as competitors. They are the apps that appear at the top for the keywords you care about. NextASO suggests them from your tracked keywords: the apps that show up most often.
Read the gap
Put your rank beside theirs for every keyword. Where a rival is in the top 5 and you are not on the list at all, that is a gap. Where you lead by a wide margin, protect it.
Watch what they change
When a competitor changes their title, short description, icon or screenshots, they usually have a reason: a test that worked, a new feature, a new market. Seeing the change, with the date, lets you compare it to their rank trend afterwards. If their rank rises after a title change, that is worth a look.
Copy the method, not the words
- Do not paste a rival's title: the stores read it as your own text and you gain nothing.
- Do borrow their keyword themes, then write them in your own voice.
- Do not follow a change blindly. Check it against rank for a week first.