Where the keywords live
| Google Play | App Store | |
|---|---|---|
| Title | 30 characters, searched | 30 characters, searched |
| Second line | Short description, 80 characters, searched | Subtitle, 30 characters, searched |
| Hidden field | None | Keyword field, 100 characters, searched but never shown |
| Long text | Description, 4,000 characters, searched | Description is generally understood not to count for search |
What this means
On Google Play you repeat and vary your phrases across three visible texts. Natural, readable copy is also your ranking copy.
On the App Store you do not repeat a word across fields, because it is counted once. You spend the 100-character keyword field on words that are not already in your title or subtitle, separated by commas with no spaces.
Why NextASO keeps them apart
Each store gets its own engine. A keyword ranked in one store tells you nothing about the other, and the tool should never blend the two into one number. NextASO covers Google Play and the App Store, each on its own.